Customer Story

Invisible Fence® Brand Pet Containment Solutions


Invisible Fence® Brand, maker of a Consumer’s Digest Best Buy product in the pet containment industry is nothing if not passionate about the well-being of animals and the families that love them.  Holding tons of patents and leading the industry for the last 315 dog years (45+ human years), Invisible Fence has made it their mission to make sure families enjoy their pet’s companionship in the most worry-free way!

The Heart of the Matter:

The team at Invisible Fence is one-hundred percent committed to maintaining their reputation for delivering a premium brand experience and bringing value to thei customers with consistency, exceptional training, and unparalleled customer delight.

This means they need to have innovative technology support behind the scenes that enables expansion and market growth with immediate response time and predictable accuracy.


  • 23 corporate locations
  • Over 300 authorized dealerships
  • 300+ employees
  • 800+ phone calls each day 12,000 – 18,000 in-home appointments each month
  • …and growing!


In 2018, Invisible Fence® Brand had 11 company-owned locations and more than 300 authorized dealerships.  It’s service model included going out to see a customer and giving them a quote, and then sending out installers and top-of-the line trainers. It is both their superior products and their training expertise that sets them apart in the industry, and after 45 years in business and many awards and patents, Invisible Fence has a reputation for delighting it’s customers.

Back at the office, the team at Invisible Fence managed their customer relationships for 11 corporate locations using a technology that was built in house many years earlier when they started out small. This home-grown system handled most of the operations such as orders, scheduling

appointments, payments, and inventory. But it was heavily manual – as most things are when starting out small. As companies grow, they find ways to work around limitations in these hand-built systems, which Invisible Fence had done for years.

When they began to expand, their legacy system became hard to use and even more difficult to update, as the platform had become terribly outdated. That’s when they began to look for help with an analysis of not only their technology options, but an in-depth look at the market and how to scale and improve efficiencies without missing a beat in the customer delight category. A referral to software development firm and Salesforce® Partner Cloud Performer kicked them off in the right direction.

The story below talks about the challenges they faced and the path they took to deliver on their brand promise – to deliver a premium brand experience, consistently every time.

Challenges to Overcome:

When Invisible Fence began expanding and adding locations to their in-house CRM (customer relationship management) software, they started to lose functionality and speed because the system was getting bogged down. To improve the speed, they had to eliminate many of the features and introduce manual processes, utilizing only 10% of the functionality they needed to run their business.

Instead of process automation for things like dispatching, payment processing, scheduling and rescheduling appointments, and product or serial number tracking, the field staff interfaced with the customer and then called the call center for manual assistance. It was more work for the team, and a temporary approach to maintaining the exceptional customer service the market had become accustomed to. The team at Invisible Fence knew it wasn’t sustainable.

“Imagine 800 customers a day calling in for assistance, and then field staff calling in so we can tell them ‘here’s what you’re supposed to do today, here are the appointments you’re supposed to go to,”

— Angela Shreve, Head of Operations.

Invisible Fence® Brand leaders knew this wasn’t going to work for long because they were expanding quickly. They knew they needed to rethink their technology platform on a rapid timeline if they were going to be able to scale the business and still be able to deliver exceptional service (and not burn out their employees).

“We knew we needed a huge push in the mobile experience. Here we are, the premium brand, with premium products, and we come to your house and we can’t do anything, or we have to call somebody. Then sometimes when you call, you’d have to be on hold for 15 minutes because there’s 100 other people calling, and the system is slow. If we’re going to be in front of the customer and talk about how far advanced we are, we need to be advanced.”

— Angela Shreve

The Path We Took

After meeting with a consultant who recommended Salesforce® as a robust solution on which to build a custom operations hub that would enhance their business, the team at Invisible Fence began to look for a Salesforce development firm.

Invisible Fence was working on an integration that would immediately double the number of locations they needed to be able to support, and so reached out to Cloud Performer, who had helped PetSafe® Brand, the parent company of Invisible Fence Brand, with a Salesforce development and implementation project the year prior.

When Invisible Fence engaged Cloud Performer, they immediately came in and did ride alongs with the field staff, sat with the call center, sat with the dispatch team, and met with more than 40 key stakeholders. Instead of simply asking what they wanted built, Cloud Performer took the time to understand more deeply what a typical day is like, what the team could use from the mobile perspective, and what the customer experience feels like.

Cloud Performer served as a consultant and guide in addition to being the implementation team. They presented Invisible Fence with a path forward that included capturing all the best features of the legacy platform – using best practices to implement certain outcomes in novel ways and guiding the requests for new features into a manageable flow.

“They did a really good job through those processes.  We’d share with them how we do something, and they’d say, ‘Okay, well have you thought about this? We have another company who utilizes something similar to this … would that be a better customer experience?’ They helped guide us so we didn’t get just what we were used to. We asked for certain things because that was just always the way you’ve done it, and you don’t think about doing it differently. They would offer suggestions and advice, like ‘Maybe this would be a better customer experience, maybe that would be a better flow. If we really want to get to this endpoint, could we take this route instead?’ which was very helpful and appreciated.“

— Angela Shreve


In 12 months, Invisible Fence® Brand had a completely new central operations hub for their business, and had prepared the entire team for the new Salesforce® CRM platform using best practices for change management.

Implementing their new CRM and operations platform on Salesforce with Cloud Performer wasn’t a small project by any means, but this one forward-thinking strategy and implementation impacted so many parts of the business:

  • Operations and business flow
  • Field staff and call center efficiencies
  • The customer experience
  • The customer perspective of the brand

Invisible Fence is now supporting 23 locations on their SalesForce CRM platform.


  • Went from a home-grown CRM that could do 10% of the work, requiring humans to do the remaining 90%, to a Salesforce platform and operations center that automates 90% of the work, requiring humans to do the remaining 10%.
  • More than doubled the number of locations supported on the system from 11 to 23 with only a small increase of team members.
  • Added visibility and rolled-up reporting as a brand new feature.
  • Created efficiency and scalability that impacted multiple areas of the business including dispatch, call center, field staff, and operations.
  • Enabled the team to deliver a consistent, premium brand  experience.

When asked if they would refer Cloud Performer to a colleague, Angela Shreve, replied with an emphatic “Absolutely.”

“One thing that really differentiated the Cloud Performer team from anyone else I’ve ever worked with was the process they used to make sure they understood our use case holistically, not just before the build out, but also after. This was pivotal. Normally you would build it, test it, approve it, and then move on. But our partners at Cloud Performer – a true collaborative partner – built it and then came to our office to do a demo. We sat together and went through it using a real life test case. We could see how features were to work in context of the start-to-finish workflow and raise any red flags. Having them here to see the whole process and understand if there were any kinks truly allowed us to fine tune it to get the absolute best solution with no regrets.”

— Angela Shreve


Why do we do what we do

When we look at the state of the workplace, we see too many inefficiencies and breakdowns in processes, technology, and leadership that can be stressful for employees AND their families.

When we really look at what’s going on, we see:

  • people who are slowed down by legacy technologies
  • people who don’t have the visibility they need to understand the pulse of the company
  • people who work more hours than they should to complete  asks
  • people who live in a constant state of trying to catch up

These people likely feel frustrated, overwhelmed, and even powerless at work. They work long hours and take work home, sacrificing even more time with their family and friends.

For companies, this level of employee frustration works against a positive culture, responsible revenue growth and great customer service

We know there’s a better way!

We stand with our clients and face their business challenges head on, guiding them through every obstacle with integrity, empathy, and passion. We’re in this together, getting to know our clients – both the executives and the end users. We become their friends, mentors, guides. We’re a sounding block, a listening ear, and a true solutions-provider

We bring the best team and use world-class problem solving abilities and advanced technology expertise to help our clients – our new friends – alleviate frustration and roadblocks in their business processes so they can get back to the kind of work they do best – serving their clients, and making the impact they set out to make in the first place.

At Cloud Performer, we help simplify your work so you can enjoy life. And we get there together.

What Can We Do For You?

  • Sales Cloud, Service Cloud, and Community Cloud Implementations
  • Salesforce Restorations & Rescues
  • Strategic Services (e.g. roadmap and deployment planning)
  • Architecture, Design & Custom Development
  • Integration & Data Migration
  • Support Programs